Logo 1

Logo 2

Working Dog.Gallery was established in November 2022 by a Sydney artist, educator and curator, Paul McDonald. Paul had already set up a very successful art following in Sydney, and his gallery space shared a name with his education and curation business ‘Contact Sheet’. Since the gallery was expanding its curation to more than only photography, he made Working Dog Gallery, based on his furry sidekick Casie, an Australian Cattle Dog.

Other than curating more than just photography, the name represents that it’s for everyone. Art is accessible and should be enjoyed and invested in by all.

The logo needed to be designed in two forms.

Logo 1 for signage that is text-based, this signage appears online, on the facade, on flyers, banners, and packaging.

Logo 2 for communications on social media and communications inside the gallery.

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