Founded over 17 years ago, Goldhahn und Sampson has transformed from a culinary passion project into a hub for cookbooks, courses, wine, and groceries.
Established in 2006 by founders passionate about food and drink, they have curated an exciting selection of items. I worked in roles such as service, social media, marketing, communications, and visual merchandising.
Social media was on the edge of taking off. We collaborated with a freelance art director/photographer to create product campaigns, including seasonal product highlights, simple meals ideas from our shelves, gifts and promotions. These highlighted why GundS was founded: to share great food and drinks with friends.
About
Social Media
In-store Prints
Product Launch - Coffee
Instore communication for various projects and campaigns
Art dirtection / Photography from freelance Art Director.
Promotion Posters
Various In-Store Prints
Intro
Projects
GundS started their own house brand coffee, in colaboration with a local coffee roaster.
Too launch the coffee, we set up a promotion including a coffee pack give away through in-store and social media, which also acted as a newsletter registration tool, a tasting session in each larger store, a discount for the first months of the product and an interview with the coffee roaster.
The interview was coordinated between the roasters and the head barista at GundS, with final approval in EN from my side.
Photography was through a freelance photographer and art director.
Social Media
Tasting session prints
Give-away Prints
